@ev is Evan Williams, known for co-creating such things as Blogger, Twitter and Medium. One sold out to Google. The other simply sold out. The third is trying to sell memberships. There's a nice analogy in this: "The trouble with the internet, Mr. Williams says, is that it rewards extremes. Say you’re driving down the road and see a car crash. Of course you look. Everyone looks. The internet interprets behavior like this to mean everyone is asking for car crashes, so it tries to supply them."
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