This is a really detailed (89 page PDF) exploration of the topic. "This guide, with a foreword by Maren Deepwell and Joe Wilson, is a comprehensive summary of how we went about creating Citizen Maths, an open online maths course and service. The guide shares our design principles and the techniques we used to put them into practice. Our aim is to provide – with the appropriate 'translation' – a resource that will be useful to to other teams who are developing online education initiatives." The guide follows through the implementation of a set of design principles, including an analysis of need, context, learning model ("Our aim is to give thousands of learners the feeling that they are in a one-to-one tutorial"), coherence and consistency, and sustainability. There's even discussion of the course logo, colour scheme, fonts, 'talking heads', 'talking hands', and 'talking applications'.
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