This is an example of the deployment of education outside the usual channels. The public service message has been around for as long as there are ways to send messages (1950s radio dramas are full of them). Does the PSA actually work? There's a case to be made. Canada's Participaction program has a longstanding history of promoting fitness. We all remember the sounds from the Hinterland Who's Who program. And over the years the government has produced 86 Heritage Minutes to inform Canadians of our hgistiory and culture. We might just say that these are forms of advertising or propaganda, but any form opf education not explicitly designed to serve opnly the students' interests can be argued to be the same. But more to the point, there are many cases where the interests of society and the interests of the individual align; the four examples cited above are all instances of this (which is why they were successful), and so is the case in the present article, the eight PSAs being released to help people defend themselves against fake news.
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