This article is introductory but it's good advice and offers a good starting point for generating your own ideas about creating self-directed learning. The two most important principles, I think, as as follows: "Turn over the keys... one of the hallmarks of self-directed learning is that it requires instructors to turn control of the learning experience over to the learners themselves"; and "Give them a challenge," especially a community challenge. "The more your learners can see fellow learners working toward the same goal, the stronger their motivation will be to keep up." Like I said: pretty basic advice, but useful.
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