This, I think, is going to become a bigger issue, and it has a lot to do with the way the underlying structure of the web is beginning to change. On the surface, web browsers (specifically, Safari and Chrome) have begun to obscure the URL. The URL identifies the web site address of the page you're looking at (and usually, but not always, corresponds to a specific IP address, which is the site's numerical address). This is being done iteratively - the new version of Chrome removes the 'https' and the 'www' from URLs. Why? The Register's theory is hat this is " hiding the fact that a webpage is served using Google's phone-friendly site-gobbling AMP system." But I think it has to do with the use of content distribution networks (CDN) generally, and with the idea that the URL is becoming disassociated with the IP address generally.
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