There's a lot going on in this article, but here's how I read it: for people who distrust the media, the most cited reason is bias, but for people who trust the media, the most cited reason is accuracy, and transparency can improve trust in the media generally. This matters to me because, as readers know, this newsletter definitely comes with a point of view. The same is true of most teachers and professors. That's why it's really important to get the facts right and to be transparent. If you can't do this, then having a point of view will sink you, and people won't trust you. Here's the full report (37 page PDF) from the Knight Foundation.
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