The On-Demand World is Finally Coming
BBC,
Mar 14, 2004
Interesting talk that highlights not only the scale of the BBC's online offering, but also the important role that the publicly owned broadcasting service plays in ensuring that people are not left behind in the rush toward broadband. Get this: "BBC.co.uk does not offer e-mail, e-commerce, or e-dating: ours is a pure content related offering and yet we reach almost half the entire UK internet population each month according to BMRB data and only a quarter of this consumption is news related." It is with considerable interest that I await develops in the BBC's personalized content initiatives.
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