This article suggests finding ways to mount defensive ad campaigns. I'm not convinced, but the argument is strong. "Google left behind a blueprint. The blueprint shows, step by step, how you can create your own redirect ads to sway any belief or opinion — held by any Google user, anywhere in the world — of your choice. You don't have to be a marketer with years of experience to do this. You just need to follow the instructions and put up a credit card (a few hundred bucks will suffice)."
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