Digital Wellbeing
BBC,
Oct 16, 2019
In an initiative to "focus on impact directly rather than the proxy of time spent with BBC content," the BBC launched an initiative to find out what exactly people value. Think of it as an updated Maslow's hierarchy, backed by research (note that I would imagine results might vary in different countries). The findings (76 page PDF) have been encapsulated in a series of flashcards and each value given its own icon.Each of the set of 14 values is broken down into a subset of listed in categories of "need, having, doing and being". The research feels overall to me to be pretty good, especially when we recognize that people emphasize different values differently from each other and at different times in their lives. My only criticism at the moment would be the emphasis on 'drivers' instead of what I would call 'attractors', because values to me seems to be more aspirational than motivational.
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