I found this while looking for something else, but felt compelled to pass it along. It is an excellent summary of influence insocial networks (circa 2018) providing a comprehensive typology of social networks and influence models.It then describes evaluation metrics for social influence, summarizes existing evaluation models and existing methods for influence maximization. Not to be missed; it is a detailed and authoritative listing. I think it's open access (but I can't always tell from the office) but if not it would be one of those very rare cases where the article is good value for money.
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