Sharing Frank Feedback
Lindsay McKenzie,
Inside Higher Ed,
Jan 14, 2020
This article is about the feedback, but I'm more interested in the fact that Macmillan is building an e-learning platform that "incorporates existing Macmillan textbook content into a digital platform with additional features designed to improve the student experience and assist instructors." I can see why they would do that, but... why would they do that? Anyhow, the unsurprising result of the feedback is that "just 8 percent agreed or strongly agreed that Achieve supported mastery of their subject more than if the product had not been used." Now, I think it's good that Macmillan is sharing what it learns with teachers, and I think the critics cited in the story misunderstand the purpose of the exercise. But I think that in order to be successful, Macmillan needs to break from its roots in books, and reimagine what it wants to do.
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