More Corporate Blogging Resources
Amy Gahran,
Contentious,
Apr 01, 2004
The theme of most advice to corporations considering an excursion into blogging - if you believe, say, Microsoft's Robert Scoble or Six Apart's Mena Trott, is "be honest" - in other words, a complete break from the usual practices in corporate communications. That said, as the other articles in this nice summary on corporate blogging note, this new media is an excellent communications and marketing tool, allowing you to connect directly with your employees and customers. Also worth reading from the same author: Strong words free your mind.
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