Most of the suggestions in this article are pretty good, and some of them are just silly (and no, he didn't ask 2 million people, he polled them, and some subset replied). Anyhow, the points about being less polished (but still having great audio and video) are bang-on. Content isn't king, in my view, but good content helps (and bad content will create a snooze-fest). The same with short - if it isn't engaging, people will leave - but at the same time, people do sit through long content if it's engaging (just ask Leo Laporte). Interaction is vital - not necessarily breakout rooms, but definitely backchannels. Finally - free lunch and swag? Just plain silly.
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