This is an overview of privacy preferences on social media in Canada. The most telling finding is that "The majority (56%) of respondents (n=1500) were uncomfortable with marketers and political parties (52%) accessing information about them or posted by them publicly on social media." Only on LinkedIn did the majority of users prefer primarily public settings. There's no direct download on the website so I'm saved a copy of the CC-by document on my website you can access here. Here's the report press release.
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