This is more about the Globe and Mail's automated paywall system, Sophi, which I covered here last week. "Sophi uses analytics to make decisions that balance the potential for ad revenue vs. the potential for subscriber revenue. 'It knows when to give up,' Verma said. 'It knows when not to bug someone because they're not going to get money from them anyway.'" From my perspective, it's insidious, because I don't link to paywalls in OLDaily - but the AI might fool me into thinking there's no paywall when really there's just no paywall for me, but there might be one for you.
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