Introducing Microsoft Start
Liat Ben-Zur,
Windows Blog,
Sept 08, 2021
Microsoft has launched what appears to be its latest answer to Google News, Microsoft Start. Call me unimpressed. It's a rebranding of the MSN news feed (it even uses the same URL) and while it allows you to 'personalize' by selecting topics you like, it applies these indifferently (indeed, for sports I selected MLB, NHL and CFL and the page responded by showing me MLS and NFL scores exclusively). Now, maybe it will get better, but I'm not sure the service will get past its major hurdle, which is the lack of variety. For sources you get the usual commercial media outlets - and that's it. Compare that to my Feedly Leo AI-based recommender, which selects from my personally curated selection of a thousand sources with inputs ranging from blogs to academic journals, magazines, commercial sites, and everything in between, based on preferences I've stated as well as my actual reading patterns.
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