An introduction to Social Listening
FutureLearn,
Sept 16, 2021
It could be said that what I do here is a type of social listening, but from that perspective I would say that this article is a very superficial introduction to what is a much deeper practice. For example, in the section on 'why does social listening matter' there is an emphasis on customers and competitors. The discussion of tools is similarly based on finding "insights that can be used to identify possibilities for your company to expand and thrive." But to my mind real social listening is focused on wider purposes, including, ultimately, the social good, and the real value is in creating the space to see the world from multiple perspectives.
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