50 Ways to Make Media Pay
Damian Radcliffe,
What's New in Publishing,
Feb 07, 2022
This is a five-part series published over as many weeks. It summarizes a report from Sovrn, but this report is behind a nasty spamwall that's so suspicious it won't even load in my browser (I had to check it in Edge to make sure it even worked). No matter; the full report is available on ResearchGate (49 page PDF). This summary covers all of the 50 ways (I counted) and pretty much all of the report's content; after the short introduction Damian Radcliffe covers advertising, subscriptions, paywalls, content, and emerging ideas. Surprisingly, the report misses some obvious methods, including selling user data and paid placements (both of which are probably in operation in this WNIP series).
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