As usual, substitute the word 'media' with the word 'educators' for an edtech version of the argument. Then, as is always wise, remove the word 'must' and replace it with the word 'can'. Then you get some interesting points. For example, "Web3 technologies... offer new tools for content verification and fact-checking." And with community-driven impact analysis and ranking, content "could be recommended and prioritized based on the impact on the things the user considers valuable." Also (and contrary to what this article suggests), web3 allows people to create their own learning cooperatives, and avoid paying higher prices based on marketing algorithms.
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