I would say that the last thing the world needs is "email advertising innovation" and yet here we are. And there's no doubt with the increased popularity of commercial email newsletters, propelled by companies like Substack, there will be more efforts to get marketing messages into your inbox. It's hard, because as this story points out, the ad world depends on cookies, and email readers don't use them. But there are other methods. For example, take the recently launched Paved Ad Network. In a (loose) sense, it's like the mail-merge functions of old; "simply drop the Paved snippet in your newsletter and we'll deliver ads automatically." Not that anybody (other than advertisers) wants this. But you know, can't stop the signal, I guess.
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