You'd think studies of social media rely mostly on data from social media services, but no. "Findings show that most studies do not use social media data and instead rely on traditional data sources, such as surveys... researchers seldom followed methodological approaches that take advantage of the digital environments in which social media operates. Additionally, this gap in previous research can be seen in the minimal presence of quantitative approaches to social media data, such as social network analysis." If it were up to me, we would spend much less time (if at all) on survey data. Image: Wikipedia.
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