According to this article, "BuzzFeed says its going to use AI tools provided by ChatGPT creator OpenAI to 'enhance' and 'personalize' its content." The original article was posted in the Wall Street Journal. It's behind a paywall, but it seems to be allowing readers who access it via this tweet by Genevieve Roch-Decter. So the message getting out is two-fold: first, that (in Roch-Decter's words) "BuzzFeed will use ChatGPT to create content instead of writers," and second, "BuzzFeed's stock almost doubled on the news." It's also worth noting that "The company is getting paid millions of dollars by Facebook parent Meta Platforms Inc. to help generate creator content for Facebook and Instagram." This, rather than the AI, probably explains the stock price jump. See also this report in PressGazette.
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