The online program management (OPM) company 2U has traditionally offered its services in exchange for a (large) percentage of tuition revenue. This worked well until the pandemic hit, forcing most programs to move online, and colleges and universities relying on 2U to lose a large chunk of their income. Now (somewhat after the fact) 2U is offering a flat fee model. This may be more in response to legal challenges than to economics, as despite an exception for companies like 2U, there are laws designed to prevent companies from earning commissions on student enrollments.
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