I don't use X or any Meta project, but I have accounts on LinkedIn, Mastodon (several instances), Post, Bluesky, Threads, and maybe a few others. I'm still mostly focused on Mastodon, as are (I suspect) most others. This now includes the BBC. "Why would the BBC abandon Threads while maintaining a presence on Mastodon as well as other social media platforms? There are three possible theories: BBC might be wary of posting content to Threads... BBC prefers to control its social narrative... (or) Threads lacks a public API to help automate posting news to their account." In a nutshell, these boil down to lack of control over commercial social media, a failing that usually comes back to bite news publishers in the end. Via Ben Werdmuller. See also: New York Post.
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