On the surface this paper (16 page PDF) appears to be simply about science communication at comic conventions (ComiCon), which seems like an interesting way to take the learning to where the people are. It takes a turn when you realize the 'theory' in the title references political theory. And, they say, "political polarization and politically-induced status quo bias are based in 'traditional' science communication efforts in which people are coming to events and spaces with the goal or understanding of seeking out science." So the advantage of science communication at ComiCons is the lack of this 'political' framing. And that's what the authors studied. It's hard for me to imagine a world in which the only reason people seek to learn about science is to further their political agenda, but that's life in some societies, I guess. Image: TheNode.
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