We just got access to Loop in the office (with the warning that it will completely resent in a month) so I've been looking at it. My first reaction: it feels almost exactly the same as Google Docs, but with Microsoft's login functions layered on top of it (which means it probably won't work outside the enterprise). Verge says, "If you're familiar with Notion's interface at all, Loop looks and feels remarkably similar — right down to the ability to easily access a bunch of tools and formatting options by typing the forward slash key (which pulls up what Microsoft calls the 'insert menu')." That '/' command to insert different types of content is actually pretty widespread, though not in Google Docs (where you would use 'alt-shift i').
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