Not 'hype' so much as: "Human-authored is the new organic." But yeah, I agree with this. A while back, I started labeling my newsletter "100% human authored". I think this is a point in its favour, because unlike an AI I am just as likely as not to draw an obscure connection between this and some other thing, mix a metaphor, or merely to self-indulge in a "Hey! a squirrel!" digression. Because it's not a narrative, a sequence or a story, not a linear language (model), but a tapestry, where it sometimes makes more sense to just daub some paint on the canvas and call it art than to follow well-established patterns and precedent.
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