Cookies are a core web technology and remain an essential component of any stateful interactive service (including, but by no means limited to, learning management systems). They are also used to track individuals and compile identity graphs used to support unwanted marketing and advertising. Still, the idea of Google single-handedly declaring them depreciated does not sit well in many circles, especially given that the replacement, Google's Privacy Sandbox, allows the company to "continue to benefit from user activity data while limiting competitors' access to the same data," to ""control the inclusion of ad tech rivals on this list could advantage its ad tech services," while leaving media companies "less able to effectively identify fraudulent activity." As a result, we read, "Google cannot proceed with third-party cookie deprecation until it resolves concerns raised by the UK's Competition and Markets Authority (CMA)." Via Jeff Jarvis.
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