I mean, it should be obvious why we don't want advertising in AI chatbots, right? They're supposed to be trusted advisors. Imagine you went to your lawyer for advice on selling a house and they said, "I'd be glad to help you, but first, let me take this opportunity to recommend a McDonald's hamburger." Yeah, no. This applies doubly as the technology, still under development, already has trust issues. " Advertising in these generative AI chatbot experience won't be a "sustainable model" long term, according to Jaffe, unless CPMs 'go way up.' Building a subscription model for Ingenio's chatbots also means the publisher will have more control over revenue, the user relationship and distribution, he added."
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