WTF is the authenticated web?
Seb Joseph,
Digiday,
Jun 07, 2024
This article presents a version of what must be an advertiser's dream: an 'authenticated web' where the user must be logged in (and typically a paying subscriber) in order to access online content. This (frankly) is exactly what we don't want a distributed identification system to amount to, but as this article makes clear, publishers and advertisers would very much like to use identity to lock down the web. (Original post is here but may be paywalled; my link is to the Internet Archive version).
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