An ELT phenomenon - who is Dong Yuhui?
Nicholas Cuthbert,
The PIE News,
Jul 16, 2024
I found this story interesting so you might too. In 2021 China's government banned most private online tutoring services (for some very good reasons). This article documents the story of one of those tutors who lost his job as a result. He found new employment as a technology marketer ("his eight years of teaching experience shone through... explaining products to his online audience as he might explain English vocab to his pupil) and he became a celebrity when another company tried to take credit for his work. When his CEO criticized the "culture of fandom around his presenters" the company replaced the CEO with the former tutor. Today, Dong Yuhui is a household name in China.
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