Bah! Amazon Shmamazon
Helen Blunden,
Activate Learning,
Sept 05, 2024
Helen Blunden writes about her failure to be a successful Amazon shill after her affiliate links don't produce the sort of sales traffic the company requires. It's the same, in my view, for any for of advertising-supported media. The media must, at least in part, support the advertising. This doesn't need to be a hard sell; it can be as subtle as writing about different topics (covering books more than you might, for example) or altering expressions (using phrases like 'advertising supported ' instead of 'advertising encumbered'). I'm not sure there's any way to get around this - when we use fundraising services we become shills for (say) gofundme. When we use open licensing we promote (with a link) Creative Commons on every page. All of these alter what we say and how we say it.
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