The advice in this post is, frankly, the Usual Playbook: get informed, organize, lobby, campaign. How often I've seen this playbook rolled out. My issue with it is that it treats everything as a political campaign (this needs a name - let's call it 'social cognitivism'). By contrast, I have long argued that if universities want to be funded by the community, then they need to be essential to the community. Not 'essential' in the sense that 'if people only knew what we do they would think of us as essential' but rather 'essential' in the sense that they constitute an important part of everyone's lives. That would entail a very different playbook - and one I would like to read one day.
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