One of the things about Creative Commons is its casting of open content as an advocacy campaign. While I can sort of see the benefit of trying to convince others to do the right thing, I've never seen that to be as powerful a strategy as actually doing the right thing yourself. In other words, I think leading by example is more powerful than leading by argument. The risk of leading by argument becomes clear when you encounter the need to strike 'common cause' with others. The whole idea of mass movements is, to me, an industrial age phenomenon. And it runs counter to openness precisely because everybody has to be doing the same thing and staying 'on message'. Here's the message. Here's the playing field.
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