To be clear, I did read beyond the headline. But really, the headline says most of what you need to know. The study is focused on Facebook, which may be an outlier, but who knows? "The researchers at Penn State found that around 75% of the shares were made without the posters clicking the link first. Of these, political content from both ends of the spectrum was shared without clicking more often than politically neutral content." We're shicked! Shocked! "It was a big surprise to find out that more than 75% of the time, the links shared on Facebook were shared without the user clicking through first," said corresponding author S. Shyam Sundar. Here's the study.
Today: 189 Total: 189 [Direct link] [Share]
