This article is directed toward marketers and 'brands' rather than to people, but educators will find the content (a bit) relevant. The assertion here is that the 'attention recession' is real and the article offers five suggestions (with an example for each) to break through:
- focus on value
- keep it brief
- encourage interactivity and community
- make it visual, and
- be relevant
You wouldn't think these need to be spelled out, but in my work with academics I've encountered fierce resistance to each one of these five (often all at the same time) resulting in huge long one-way blocks of text that aren't useful or relevant.
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