Stephen Downes

This is an article that gets the overall trends right, but which also gets each one wrong in some telling ways. You'll see what I mean. Trend 1 speak to "sustainability" as a business advantage. It's about belief "that the brand cares about its impact on people and the planet." But nobody believes brands 'care'. Or Trend 4, "prioritizing customer accessibility to information", instead of, you know, providing information. Or Trend 5, "personalized experiences using data and generative AI," instead of personalization by enabling personal choice. Or Trend 7, "ensuring data privacy for customers," instead of ensuring customers own their own data. Right issues, wrong emphasis.