While most people probably would not endorse Shopfy's approach of using a top-down edict to demand that everyone use AI, the example is nonetheless useful as a wake-up call, and that's how Carlo Iacono treats it here. "One key insight from Shopify's approach is the focus on human-AI collaboration as a source of innovation. Yes, there's an efficiency drive (doing more with less), but there's also a strong message of agency – empowering each individual to achieve more with AI, to level up their work in ways previously impossible." I'm not going to disagree with that. AI is a force-multiplier.
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