This is an "investigation into the widely-quoted national media experts who either do not exist, or whose credentials have not been checked." What's happening is that non-experts are using AI and other tools in order to get quoted in the media as experts; their intent is (probably) to advertise products or services. I wouldn't be surprised if this phenomenon isn't more widespread than people recognize. Definitely we've see waves of 'instant experts' in specialist fields (such as online learning) each time a new tecnology appears on the scene. It's something I'm mindful of as I cite people in OLDaily, but there's no real way to judge other than by assessing the quality of their content - are they using terms correctly, do they credit sources, is there evidence to support their conclusions, are there data or examples I can see for myself, etc.? Via Dan Gillmor.
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