Eyetrack III
Steve Outing,
Poynter Institute,
Sept 09, 2004
This is a great article and a must-read for anyone who designs web pages. The study is based on measurements of readers' eyes as they look at news websites. Some results we've seen before in other studies: pictures are 'lighter' on the web than in print (that is, they don't immediately attract the eyes); shorter paragraphs are read more; text ads work better than banners. The eye track was interesting. Readers start at the upper mid-left, move to the upper left, and then to the lower right. A surprise: headlines actually dissuade people from reading capsule descriptions, unless they are close to the capsule and in a similar sized font. If you don't have time for the whole study, at least read the summary.
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