RSS: Show Me the Money
Adam L. Penenberg,
Wired News,
Dec 09, 2004
More on the ongoing commercialization of RSS. This article looks at RSS advertisements, something that will be a tricky proposition for advertisers. The difficulty is, readers choose the content they want to read, which means it's a lot harder to put an ad in front of them. Too many ads, and the reader simply tunes out. That said, I'm still more concerned about the ripple effects of RSS ads. Thus far, what we have seen is, every time advertising gets into a medium designed for sharing, the first casualty is the sharing. I see no reason to expect this to be different in the case of RSS.
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