I remember considering way back when whether it would be worth my while to become an About.com 'guide'. I launched this newsletter instead. Not that I would have earned any of the $410 million the New York Times is paying for the company. But I have to ask, with Gian Trotta on Online-News, "why any large media company with a large number of beat reporters/subject matter experts won't just give them some templates, $1,000 a month and/or a split of ad revenuesCRLFto play the same role for their companies that the Guides play for About."
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