"Companies over the past few centuries have gotten used to shaping their message. Now they're losing control of it." This not only explains why companies and administrators have been slow to adopt blogging but also while the format represents a permanent revolution in communications. Oh sure, blogging itself may be a short-term phenomenon (the hype will eventually end and we'll settle into a few million core bloggers) but the shift in power will be long-term. And this is something businesses and school administrators can't change.
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