I signed the Cluetrain Manifesto when it first came out, because I thought it captured something worthwhile. But I have always resisted the definition of 'internet culture' as defined by the whole Whole Earth - Wired crowd. In my article The Digital Nation?, written in 1997, I called it what it is: a marketing ploy. "Should Heaven and Earth move, and we all reject the free-market system as fast as a flooded North Dakota farmer, we would still be digital citizens. Wouldn't we?" More from Tom Haskins.
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