Announcing the Media 2.0 Workgroup
Chris Saad,
Touchstone,
Jan 30, 2007
This is an interesting site, even though it feels somewhat plastic. The Media 2.0 Workgroup is a signature launch for software called Touchstone, which purports to "manage and filter the flow of information into your consciousness" (and for publishers, to "persist your brand on desktops while alerting users about new content"). The software - currently in alpha, so it's not yet available - in the Alpha stage, requires Microsoft .Net to run. Since this would wreck my Linux box, I won't be testing it. Anyhow, the Media 2.0 group, which includes some names I know and some I don't, seems to be some sort of Touchstone channel. Their rationale? "Every community needs some help to grow. The long tail has a head, and conversation needs a topic." We are your leaders. Trust us.
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