I talked a bit last week about some of the techniques of association used by advertisers and political organizations. Susan Smith Nash offers an extended entry on a similar theme, looking at the technique of "antimarketing" on conservative talk radio in the U.S., "when there is deliberate misinformation, or when the buzz is negative." It's not just political; Nash notes, "Viral antimarketing is a technique aggressively employed by the marketers of movies, music, cosmetics, computers, fashion labels, cell phones, and other items used by people who form opinions about a product based on information found on the Internet."
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