I find it interesting that people do not recognize, generally, that the term 'cognitive' signifies the forms of language and reason that characterize the previous, not the present, era. That's why their attention to categorization, definition, meaning and message seem so irrelevant. For example, according to the NY Times article by David Brooks, "the cognitive age paradigm emphasizes psychology, culture and pedagogy-the specific processes that foster learning. It emphasizes that different societies are being stressed in similar ways by increased demands on human capital." Well there is certainly a 'cognitive age' that fits that description. But we are not living at the beginning of it; rather, it characterizes industrial-age training (hence, also, the abhorrent reference to 'human capital'). If we are at the beginning of an age, I would say we are at the beginning of the 'connective age'. An age when we realize that we are not all atoms in a dog-eat-fog world to be bought, sold, massed and manipulated, but are, rather, independent agents in a shared ecosystem of conversations and connections.
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