Patrick Dunn's post gives us the best headline, and Donald Taylor gives us the meat: "A real profession would have more concern about what was acceptable data rather than adopting things uncritically because they look pretty. Also, sadly, it tells us that many people working and writing in learning and development don't seem to want to take the time to stop and think." Quite so. The subject is once again the 'cone of experience' myth, refuted by Will Thalheimer in 2006 (and, in my memory, various others over the years on blogs and in discussion lists) and yet still popular among educators (and it reminds me of the completely uncritical acceptance of the Did You Know video).
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