The concept of blog "authority:" was ridiculous when Technorati introduced the idea a few years ago, and remains ridiculous today as sites like TechCrunch can actually lose 15,000 links (according to Technorati) in a few months. "It goes back to the definition of authority. Links from blogs are no longer the only measurable game in town. Potentially valuable linkbacks are increasingly shared in micro communities and social networks such as Twitter, Facebook, and FriendFeed and they are detouring attention and time away from formal blog responses." Well, year, but because your post has been retweeted, or cited in a Facebook status (probably your own), does that mean it is somehow authoritative? No, that suggestion has never made sense, and it doesn't now. To track authority, you have to track ideas, and nobody in the socialsphere has even come close to that yet.
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