Content-type: text/html Downes.ca ~ Stephen's Web ~ Google's Behavioral Ads: The Users Are in Control

Stephen Downes

Knowledge, Learning, Community
Google has announced that it will begin a new targeted advertising system. There are the predictable concerns about privacy, and I share at least some of that caution. But I cannot consistently require that both (a) advertising that I view be useful and relevant to me , and (b) advertisers know nothing about my interests and preferences. Since I don't actually mind useful ads (it's half the reason I read tech journals) then I don't allowing advertisers to watch a bit as I go about my work. Provided, as is suggested here, that I am in control of that interaction. More from the Google Operating System blog.

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Stephen Downes Stephen Downes, Casselman, Canada
stephen@downes.ca

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Last Updated: Nov 23, 2024 3:23 p.m.

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